Overview

The Battlecard feature in LOQ equips sales representatives with a comprehensive overview of the company's offerings compared to competitors. This tool is designed to help sales teams effectively communicate differentiating aspects, improve their sales strategies, and maintain consistency in messaging.

Objective

The primary goal of the Battlecard feature is to empower sales representatives with actionable insights into:

• To provide sales representatives with a clear understanding of the company’s offerings and their unique value.
• To enable effective differentiation by highlighting key advantages over competitors.
• To equip sales teams with actionable insights for addressing customer objections and market challenges.
• To streamline sales conversations and improve the success rate of closing deals.
• To align sales strategies with organizational goals for consistent messaging and positioning.

Key Features

1. Company Overview

• Detailed breakdown of the company’s offerings.
• Highlights key attributes for evaluation, such as features, functionalilites, service, availablitity, adoption, delivery, engagement model, support, and pricing.

2. Competitor Comparison

• Side-by-side comparison of your offerings against competitors.
• Multiple competitors can be added to be compared.

How to Use the Battlecard

Step 1: Accessing the Battlecard

• Navigate to any Lead Details page.
• Select the product or offering you wish to explore above the lead details.
• The page will be redirected to the View page.

Step 2: Reviewing the Overview

• Familiarize yourself with the table.
• Attributes are listed in the leftmost column.
• Your offering and competitor names are displayed in the top row.

Step 3: Comparing with Competitors

• Use the comparison table to review key differences between your offerings and competitors'.
• Pay special attention to areas where your offering outshines the competitors'.

Step 4: Refining Sales Strategy

• Incorporate competitive insights into your pitch to enhance persuasion.
• Regularly check the Notification section for new update on competitors.

Configuration

Step 1: Accessing and Monitoring

• Navigate to Other > Master Configuration Module > Offering Module in the navigation options.
• Users can create a battle card against each unique offering in the offering module.

Step 2: Battlecard View and Edit

• Users with view and edit permissions in the offering module can view and edit the battlecard as well.
• Users can add and delete multiple competitors to compare offerings with relevant competitors.

Step 3: Offering Details

• Users can edit the content in the defined areas for the offering and competitors to create a battlecard for reference.
• Users can add sub-attributes to the attributes provided in the system, for an in-detail information about the offerings.
• Users must fill in information for every compertitors including their own offering and save the same.

Step 4: Reflecting Changes

• Changes will be reflected in the Sales Module, where users can view the battlecard by selecting an offering.

Best Practices

• Prepare Before Sales Calls:

  • Always review the Battlecard before engaging with potential customers to ensure you're equipped with the latest information.
  • Pay close attention to areas where your offerings outshine competitors to emphasize those points during the discussion.

• Stay Updated:

  • Regularly monitor the notification section to stay informed about changes in competitor strategies or enhancements to your offerings.

• Leverage Insights Strategically:

  • Use the differentiating aspects highlighted in the Battlecard to tailor your pitch to each customer’s specific needs.
  • Focus on attributes most relevant to the customer, such as pricing, support, or engagement models.

• Collaborate for Accuracy:

  • Work closely with the product and marketing teams to ensure the Battlecard reflects the latest offerings and competitive intelligence.

• Keep it Simple and Focused:

  • Avoid overloading the Battlecard with too much information; focus on key differentiators that provide actionable insights.

• Use for Training:

  • Incorporate the Battlecard into sales training sessions to familiarize new team members with the company’s offerings and competitive landscape.

• Engage in Feedback:

  • Encourage sales representatives to provide feedback on the Battlecard’s content to continuously improve its utility.

FAQs

• What is the purpose of the Battlecard? The Battlecard equips sales representatives with insights and tools to effectively position the company’s offerings against competitors and enhance their sales strategies.

• How often is the Battlecard updated? The Battlecard is updated whenever a user with permissions in the offering module edits the details. Ensure you check for updates regularly.

• Can I edit the Battlecard? Yes, users with view and edit permissions in the offering module can edit and customize the Battlecard. If you lack these permissions, contact your admin for access.

• How do I access the Battlecard? Navigate to the Lead Details page, select the product or offering, and proceed to the View page to see the Battlecard.

• Can I compare multiple competitors simultaneously? Yes, the Battlecard allows you to add and compare multiple competitors side by side.

• Who can create or modify Battlecards? Users with appropriate permissions in the Offering Module > Master Configuration Module can create and modify Battlecards.

• Where can I view Battlecard changes? Any updates to the Battlecard are reflected in the Sales Module, where users can view the Battlecard by selecting the offering.

• What information is included in a Battlecard? A Battlecard includes attributes such as features, functionalities, pricing, support, service availability, and more to compare offerings comprehensively.